Month: June 2026

Building a Business, Planning an Exit, and Finding Freedom with Stan Vuckovich (Ep. 17)

Building a Business, Planning an Exit, and Finding Freedom with Stan Vuckovich (Ep. 17)

What does it take to build a business that lasts, then step away with purpose? 

For many owners, the harder question isn’t how to grow, it’s how to know what comes next.

In this episode, Kevin Swanson talks with Stan Vuckovich, Retired CEO at KBM-Hogue, about building a company through discipline, leadership, and long-term relationships. Stan shares how he grew through downturns, planned his exit, used surfing as a stress outlet, and found meaning in giving back after retirement.

Stan discusses:

  • How an early furniture job helped shape a lifelong entrepreneurial mindset
  • Why leadership during downturns requires sacrifice, presence, and shared commitment
  • How Vistage helped him think beyond daily work and plan for life after ownership
  • Why surfing became a grounding outlet during stressful business seasons
  • How retirement shifted his focus toward freedom, family, community, and giving back
  • And more!

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Connect with Stan Vuckovich:

About our guest:

Stan spent his entire 41-year career at KBM Hogue, ultimately selling the office furniture company and retiring in 2023. During his career, Stan was able to leverage his sales and marketing focus to grow KBM from $8,000,000 in annual sales with 14 employees to $150,000,000 in sales out of 3 Northern California locations with a staff of 140 employees. At San José State, Stan was a member of Pi Kappa Alpha fraternity, including serving as President in 1985. The Pikes were the largest fraternity at SJSU during the 80’s with a large contingent of alumni living in the Bay Area. Stan was a member of the San José Downtown Association board for a decade, including a 2-year term as board president. Stan feels SJSU provided him with an opportunity to connect and grow and created a great springboard for his career. He looks forward to giving back to the university through his work on the Tower Foundation Board.

The Hard Conversations Around Aging Parents and Senior Care with Keri Landrum (Ep. 16)

The Hard Conversations Around Aging Parents and Senior Care with Keri Landrum (Ep. 16)

Aging care decisions can feel urgent, emotional, and unclear, especially when safety and independence are both on the line.

How do families know when home is still safe, when help is needed, and what care option fits best?

In this episode, Kevin Swanson speaks with Keri Landrum, Owner and Assisted Living Placement Consultant at Next Steps for Seniors, about helping families make senior care decisions with clarity and compassion. Keri shares what often triggers the need for support, how she assesses care needs, and why each senior living option must match the person, not just the category.

Keri discusses:

  • How one health event can shift a family’s care plan from assumed to urgent
  • Why meeting the person matters more than relying only on paperwork
  • Signs that in-home care may no longer cover daily safety needs
  • How families can protect independence while still addressing red flags
  • Why cost, care needs, and community fit all matter in senior living choices
  • And more!

Connect with Potentia Wealth:

Connect with Keri Landrum:

About our guest:

Keri Landrum is the owner of Next Steps for Seniors LLC and holds a Master’s Degree in Gerontology. With over 30 years of experience advocating for seniors in Santa Clara County, she helps individuals and families understand care options outside the home, including assisted living, memory care, and board and care. Through personal assessments, community tours, admission support, and follow-up visits, Keri focuses on finding the right fit based on each person’s care needs, location, budget, social factors, and preferred level of activity. Her work is rooted in individualized attention, compassion, and helping families make thoughtful decisions during often emotional transitions.